Position1SEO https://position1seo.co.uk Tue, 21 Sep 2021 08:21:51 +0000 en-GB hourly 1 Mueller Explains How Lead Gen Forms Affect SEO https://position1seo.co.uk/blog/mueller-explains-how-lead-gen-forms-affect-seo/ Tue, 21 Sep 2021 08:21:51 +0000 https://position1seo.co.uk/?p=9312 SEO content writing strategies help websites rank well in the search results. An important part of any SEO content strategy is planning where to place a call to action or advertisement on the page. Many site owners and publishers think

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how to improve your seo content writing strategies

SEO content writing strategies help websites rank well in the search results. An important part of any SEO content strategy is planning where to place a call to action or advertisement on the page. Many site owners and publishers think that if they put ads above the main content, their rankings will be negatively affected.

Google’s John Mueller discussed the matter in a Google Webmaster Office Hours Hangout. Although he admitted that placing an ad or a call to action at the top of the page or above the main content could cause a negative ranking effect, there are some scenarios where it would not do any harm.

Google Page Layout Algorithm

In 2012, Google released an algorithm that added a negative ranking factor to websites that place excessive advertisements at the top of each page. These ads made it difficult for the readers to see the main content.

Google stated that websites without much content “above the fold” might notice adverse effects. For instance, if a user visits a website, and the first thing they see are big advertisements at the top of the page – or if there is no visible content at all – they might not rank as highly as their competitors.

But in a post on Google Search Central, the search engine company said it understands why certain websites have to place ads above the fold. Such ads perform well and allow site owners to monetise online content. Because of this, Google said the algorithmic update would only affect websites that place ads above the fold to an excessive degree.

They also added that the new algorithm would noticeably affect less than 1 per cent of searches globally. This means that in less than one in 100 searches, a user might notice the reordering of links in the search results.

Google said that they launched this algorithm update because they received many complaints from users, with many finding it difficult to find the content they need amidst all the ads. Users want to see the content right away instead of scrolling down past the advertisements, interstitials, and other obstructive page elements.

Mueller recently commented about the Page Layout Algorithm in 2020. He said that the number of ads on a web page does not matter. What matters is that the users can find the content they are looking for and that their expectations match what the search results promised them.

Similarly, the Google Search Quality Raters Guidelines state that they expect secondary content (SC) and ads to be visible. However, SC, ads, and interstitial pages could make it difficult for users to see the main content (MC). Websites with such elements and features that may interrupt or distract someone from accessing the MC will receive a low rating from Google.

Pages With Lead Generation Forms At Top Of Page

A person asked Mueller about a page that displayed a prominent lead generation form above their SEO content. They said a site visitor needs to scroll down past the lead generation form before reading the main content.

This scenario opposes Google’s guidelines because the lead gen form is placed above the fold – the first thing users will see when they visit the page. Moreover, they have to scroll past that page element before they can access the content.

The term “fold” originally refers to newspapers and how people used to fold them then display them in a way where people can only see the headlines and content.

The person asked Mueller if this lead generation form would negatively affect the site ranking since the main content is not placed above the fold.

Do Prominent Lead Generation Forms Trigger Negative Rankings?

Mueller offered a vague answer but explained under what conditions a lead gen form could become a negative ranking signal. He admitted that he is not certain, but he guesses it probably wouldn’t have a noticeable effect.

Mueller said that Google’s algorithms look at the page elements like ads above the fold that push the main content below the fold. He added that Google could potentially think that a lead gen form would link an ad, but this is not always the case.

Moreover, it also depends on what the page is trying to rank for. For instance, suppose the lead gen form is about “sign up for car insurance”, and the page is trying to target the key phrase “get car insurance”. In this case, the lead gen form would match the page’s main topic perfectly.

On the other hand, if the page’s intent is to provide information about a different topic, then a lead gen form about car insurance would be completely unrelated. This will likely give the impression of an advertisement.

Mueller made it clear that the web page’s intent is just one of the many factors determining whether a lead gen form would cause a negative ranking effect. This means Google can recognise whether a lead gen form is a valuable part of the content or not.

Updating Page Layout

Google Search Central says that if site owners and publishers update their page layout, their algorithm will automatically reflect the changes once the search engine re-crawls and processes enough web pages from the site. The time it takes to complete will depend on various factors, such as the number of pages on the website and how efficiently Google crawls the site. For example, it could take several weeks for Google to crawl and process enough web pages to reflect a site’s layout changes.

In the end, Google advises publishers to focus on providing the best user experience on their website instead of focusing too much on specific algorithm tweaks.

Position1SEO – The UK’s Leading SEO Agency

Position1SEO can help you with your SEO content writing strategies and plan your page layout to ensure that users can read your content the moment they arrive on your website.

We use white hat SEO tactics and strive to adapt to Google’s algorithm updates to ensure that your website reaches the top page of the search results without getting penalised. We also take a no-stone-unturned approach in every SEO task we do and will provide you with an in-depth SEO audit – for free – to make sure that we don’t miss any underlying issues that could affect your organic search performance.

If you are interested in working with us, call us on 0141 404 7515 or write to us at office@position1seo.co.uk, and we will discuss our affordable SEO packages that meet your business’s specific needs.

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What Causes Google To Rewrite Title Tags? https://position1seo.co.uk/blog/what-causes-google-to-rewrite-title-tags/ Mon, 20 Sep 2021 12:02:30 +0000 https://position1seo.co.uk/?p=9307 Website title SEO is a crucial part of any optimisation strategy, with many SEO professionals striving to create relevant and interesting title tags to get the best results. Because of this, it’s no surprise that many took issue with Google

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how can you make a website title SEO-friendly

Website title SEO is a crucial part of any optimisation strategy, with many SEO professionals striving to create relevant and interesting title tags to get the best results. Because of this, it’s no surprise that many took issue with Google for rewriting their web pages’ original titles. However, people should keep in mind that Google always updates their algorithm systems to give the best user experience and push SEO agencies to improve their methods.

In May, Google announced the Keras-based TF-Ranking, an updated platform that creates new algorithms and updates old ones. It allows the rapid prototyping, testing, and launching of new algorithms and also helps BERT to become more efficient, which resulted in a new architecture called TFR-BERT. Moreover, it can rapidly develop and deploy Learning To Rank (LTR) models and improve existing algorithms.

Many SEOs noticed that ever since Google launched the Keras-based TF-Ranking, there have been multiple updates to search results within a short amount of time. For instance, Google launched the Title Tag update in August, and they also increased the People Also Ask (PAA) features in the search results.

When users interacted with the PAA features, Google gathered information about their behaviour from those interactions. The search engine company also studied the user intent when people search for certain queries, including the reason users do not click on relevant search queries in the search results. As a result, Google may have perceived that the title tags were not descriptive enough.

However, Google hasn’t discussed the technology they use behind their Title Tag update or the data they use to power it. Many SEO experts suspect that the TFR-BERT architecture has something to do with it since Google said that it significantly improves pre-trained language model performance, which results in state-of-the-art performance when ranking websites.

Despite the lack of information, the SEO community attempted to connect the dots by observing the different algorithm system updates that Google made this year. Here are some of them:

  • An increase in PAA features
  • The BERT algorithm updated to TFR-BERT
  • The updated LTR platform, Keras-based TF-Ranking

The Possibility Of Poorly Written Title Tags

Many SEOs feel that Google rewrites their title tags poorly, but that isn’t always the case. While most in the community would probably assert that their original title tags were written flawlessly, it’s still good to keep an open mind since many different factors can come into play when making title tags.

The most common practice in SEO is to write a title tag that best describes the web page. SEOs may also place their targeted keywords in their title tags. It may seem simple, but one should strongly consider the content of the page. Most of the time, the interpretation of the page’s topic can be highly subjective.

For instance, let’s say that a site owner wrote a recipe for chicken salad. Marketers can go about writing the title tag in all sorts of ways. Listed below are some examples:

  • Conventional SEO: Since the article is about chicken salad, the publisher should put “Chicken Salad” in the title tag.
  • Common Sense: It is a recipe article, so the title tag should include “Chicken Salad Recipe”.
  • Non-SEO Viewpoint: There are 800 words about the history of chicken salad and only 300 words about the recipe. Therefore, the content is clearly about The History of Chicken Salad.

Overall, choosing a title tag is not always as simple as some might say. SEOs should always try to keep an open mind and see if the words used in the title really are relevant to the page.

SEO Standard Practice For Title Tags

Many place target keywords in their title tags as part of their website title SEO strategy, but from Google’s viewpoint, titles should properly describe the web page content. SEO experts say that title tag articles should describe the page topic. However, placing too many keywords in the title tags may leave publishers with no space to describe what the content is all about.

Many articles from various SEO websites state tips on writing accurate and concise title tags for web page content. Some give a specific format, while others advise writers to put two key phrases when writing their title tags. However, most of these tips are outdated. Nowadays, Google is encouraging the SEO community to be more descriptive about a page’s content when they write title tags instead of just focusing on keywords.

Some of the tips below come from various popular articles, which represent the conventional view of how to optimise title tags.

SEMRush has five points for writing title tags:

  1. Include target keywords.
  2. Match the user’s search intent.
  3. Make unique title tags that aren’t just duplicates.
  4. Write tags that are descriptive yet concise.
  5. Avoid keyword stuffing.

Sistrix has four tips, and three of them are related to using keywords:

  1. Make sure that tags are relevant to the page’s content.
  2. Include the page’s targeted keyword.
  3. Include long-tail keywords. These can also be used in conjunction with the main keyword.
  4. Place the keyword at the start of the title.

You’ll notice that most of these tips are focused primarily on keyword placement instead of describing the page’s topic. Some articles that give tips on creating title tags do mention that publishers should describe the web page content in their titles; however, they do not give enough emphasis on this piece of advice. They were mostly focused on keywords.

Google does not explicitly advise SEOs to add or stop using keywords in their title tags. However, Google does state that site owners should avoid stuffing title tags with unnecessary keywords.

There is a reason why many SEO agencies and publishers continue using targeted keywords in their title tags and meta descriptions. Google does not require any SEO to abandon their methods of optimising titles, but it is important to try writing tags that perfectly describe the web page content.

Optimise Your Website’s Meta Tags With Position1SEO

If you are looking for the best SEO agency to help you optimise your site’s title tags and meta descriptions, our team here at Position1SEO is more than happy to help. Our team can write relevant and unique title tags and meta descriptions that perfectly describe your web page content.

We are committed to complying with Google’s policies and guidelines to ensure that you do not receive any penalties from the search engine. We also use a no-stone-unturned approach, monitoring and analysing every part of your website and improving them to provide the best user experience possible.

For interested parties, we can set a time and date for a free phone consultation to discuss your business’s specific needs. Call us today on 0141 404 7515 or write to us at office@position1seo.co.uk.

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7 Social Media Platforms To Use For Keyword Research https://position1seo.co.uk/blog/7-social-media-platforms-to-use-for-keyword-research/ Fri, 17 Sep 2021 07:29:37 +0000 https://position1seo.co.uk/?p=9304 Online businesses and site owners use many tools to conduct SEO keyword research. But aside from these helpful tools, one can also use social media to look for new SEO keywords to target. Social media might not be the first

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how to conduct seo keyword research

Online businesses and site owners use many tools to conduct SEO keyword research. But aside from these helpful tools, one can also use social media to look for new SEO keywords to target.

Social media might not be the first thing that comes to mind when it comes to keyword research, but it could be a great source of high-traffic and long-tail keywords. The average person spends almost three hours each day on social media platforms, and in turn, the platforms gather information about things they want to do, where they want to go, and the type of content they want to read.

Below are some ways to use social media in finding the best keywords to target PPC ads, inspire content, or SEO.

1. Facebook Ad Targeting Options

Although SEOs invest a lot of time identifying their target audience, it’s likely that they won’t know all the details. However, Facebook does. This social media platform is where people mostly share details about their lives, such as the things they like, the topics they are interested in, and the products and services they buy.

Facebook acquires all of that data for ad targeting. One can get the most out of this data by using it on keyword research and finding relevant topics. Through Facebook’s targeting options, one can learn about their audience’s age, gender, location, education level, work, languages, interests, and relationship status.

Aside from this, SEOs can also check Facebook groups and look for “popular topics” to get excellent keyword ideas.

2. Twitter’s Search Functionality

Twitter is the home of breaking news and bite-sized content. This social media platform’s trends move in almost real-time, making it ideal for finding timely SEO keywords.

SEOs can search for interesting topics in the “explore” section. There, they will see several options, such as “trending” and “for you”, which cover topics that people around the area are talking about. This strategy requires one to already be active on Twitter – if not, it won’t be as useful. On the other hand, if an SEO is indeed active on Twitter, they can use this social media platform as a source of long-tail keywords and topic ideas to use for SEO.

3. Instagram Hashtags

Instagram started as a social media platform where people share photos, but now, it is a bonafide search engine due to its hashtags.

SEOs can search for the keywords that they want to target on Instagram. Then, they can look at the other relevant hashtags in the posts. For instance, let’s say that a site owner wants to write a piece of content about SEO. They can search for #SEO on Instagram and see the other hashtags people use in their posts.

Sometimes, however, Instagram posts include spammy content. SEOs can skip these and keep on looking until they find a post with more hashtags relevant to their main keyword. Most of the time, relevant posts will include long-tail and related key terms that one can use in paid ads, content creation, and SEO targeting.

Apart from that, SEOs can use the autocomplete feature, too. For instance, let’s say that an SEO wants to find B2B marketing-related content. By using the autocomplete feature, Instagram will display other topics that users want to discuss. The SEO can then use these hashtags either in their long-tail key term list or their Instagram content to increase their reach.

4. YouTube’s Autocomplete Search Functionality

YouTube is the second most popular search engine after Google, so it’s a good social media platform for SEO keyword research.

One can find related key terms by typing in their main keyword on YouTube’s search box and seeing what it delivers. However, not all of the terms it shows are useful.

For instance, if one types in B2B – the main term – the user will see a suggested result “B2B GTA glitch”. Although this is not relevant to B2B SEO, there are many other YouTube results that SEOs can use for their keywords and topic ideas.

5. Search Trends On Pinterest

SEOs can use Pinterest to dig up long-tail keywords that they might have never even thought of before. Like other search engines, this social media platform shows results that users are most likely to search for.

For example, typing in “keyword research” on Pinterest will display results about analysing keywords using free tools and research specifically for organic traffic – which are all long-tail keywords that one can use for their content or SEO.

Moreover, their autocomplete feature gives more ideas by providing users with search additions to a core keyword.

6. Influencers’ Statements On LinkedIn

LinkedIn has over 722 million users and sees record levels of engagement. Companies who work in marketing, sales, and B2B, or target high-level decision-makers, are all using this social media platform; therefore, knowing the topics they are discussing can make a big difference in terms of keyword research.

One can search for a keyword, then select people to find influencers. SEOs can look at all their activity and the posts they have shared in the last 90 days from their profiles. SEOs can also look for content ideas, hashtags, and groups that these influencers joined. LinkedIn even has an autocomplete feature, which can display related terms.

7. BuzzSumo

BuzzSumo can help SEO agencies and site owners find and monitor the most engaging topics and connect with influencers. This platform looks at the most engaging content from various social media sites, making it one of the best places for keyword research.

If one types in “b2b sales” on BuzzSumo, it will show the most engaging content on Reddit, Pinterest, Twitter, and Facebook. One can also filter the results by content type, dominate reaction, word count, and location.

BuzzSumo also has the “influencers” search tool that allows SEOs to search for the topics that the most influential people in the industry are talking about.

Work With Position1SEO Today!

Position1SEO focuses on one of the most important steps when first creating an SEO campaign: keyword research.

We take a no-stone-unturned approach when working with our clients, so you can rest assured that we will find the best and most relevant keywords for your business. We will also take our time to understand how you rank with your current key phrases by conducting an in-depth SEO on your website.

By working with us, you can target as many or as few key phrases as you like. You can also target any keyword at any competition level, and you are still guaranteed a spot on Google’s Page 1 in the search results.

If you are interested in our services, email us at office@position1seo.co.uk or call us on 0141 404 7515.

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8 Tips For Writing Content In 2021 https://position1seo.co.uk/blog/8-tips-for-writing-content-in-2021/ Thu, 16 Sep 2021 08:47:57 +0000 https://position1seo.co.uk/?p=9301 Having a flexible SEO content marketing strategy is important because of the ever-changing SEO industry. Google continues to update its algorithms, user behaviour constantly shifts, and new information comes along every day. Therefore, many companies should aim to continuously improve

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how to improve seo content marketing

Having a flexible SEO content marketing strategy is important because of the ever-changing SEO industry. Google continues to update its algorithms, user behaviour constantly shifts, and new information comes along every day. Therefore, many companies should aim to continuously improve their SEO marketing strategies, especially in terms of content creation, if they want their online businesses to succeed.

Making decisions based on outdated statistics or using old-fashioned strategies will only do more harm than good to one’s SEO. Online businesses and publishers should adapt to the modern changes in the industry, acknowledge their target audience, and never compromise quality – especially when writing content.

The Importance Of Using SEO Content

A 2021 study found out that 89 per cent of companies depend on organic search as their most powerful distribution channel. Therefore, the sales techniques from decades ago are not as efficient anymore. SEO does not have any shortcuts; if one wants to make sales, they should make the most of their SEO content.

Tips To Create Effective SEO Content

When creating SEO content, online businesses and site owners should aim to use the most effective techniques. Below are some great tips for creating excellent website content:

1. Research keywords

Keywords refer to the words and phrases people type into Google’s search engine box to find articles and blog posts. These keywords help users find a company’s content in the search results. Before one creates content, they should ensure that they have at least one or two keywords to mention in their articles. Businesses – especially large companies – can use paid SEO tools to research the most relevant keywords for their offers; however, free tools can also yield desirable results.

A good keyword is one that’s relevant to a business’s products and services. Aside from that, businesses should also look for keywords with a low competition level to have better chances of ranking well in search results. Once the keywords are ready, publishers can start writing their content.

2. Organise and draft

Organising and drafting content is critical; it helps content creators arrange their thoughts and keeps them on track whenever they are distracted. Drafts will also help make the writing process much faster and easier.

It’s generally a good plan to put different thoughts and ideas in order and add additional information along the way. Being prepared can save time and effort when writing content, especially articles with a large word count.

3. Focus on the topic; not on the keywords

Keywords are crucial for generating search results. However, Google likes quality content. Some key phrases may sound unnatural when mentioned in articles and blog posts, but the goal is to incorporate them into the content without sounding too weird. It may seem hard at first, but with practice, one can naturally use SEO keywords in their content.

4. Focus on the reader

Relevant and in-depth content does not only please Google; it also pleases the readers. The target audience is crucial for the company’s growth and existence. Therefore, online businesses must consider them when writing content. Here are some of the questions SEOs should ask themselves while creating content:

  • Who is the audience?
  • What key phrases are they using in their search queries?
  • What information are they searching for?
  • Why do they need that information?

5. Optimise links

Optimising links is essential, and there are two kinds of links needed in content creation: internal and external links.

Internal links redirect users to various parts of the company website. These links could be a contact page, a shop, or a relevant blog post. On the other hand, external links are external sources that back up the site’s claims and provide more depth.

These links are important, but one should be careful when using them. Links to non-reputable sites with outdated information will do more harm than good.

It’s recommended to include about one to three internal links for a 1,000-word article. Meanwhile, external links could reach up to five or seven, depending on the content’s length.

6. Edit and proofread

This task may not seem much, but editing content is a must. One can take a few breaks after writing the content, and after some time, they can go through the article with a fresh set of eyes. Doing so allows them to see the errors that they may not notice at first glance. It also helps if the publisher gets another pair of eyes to have a look at the content.

7. Make good use of social media

After writing good content, publishers should make the most out of social media platforms, such as Facebook, Twitter, and Instagram. Social media platforms are an easy way to promote SEO content because audiences have fast and easy access, and it’s for free!

Online businesses can create one or more accounts – as long as they have the time to handle them. Afterwards, they can start posting content at least weekly. Ideally, an active account should post several times a week, up to 1-2 times a day.

8. Do original research

Readers often get fed up with blogs and articles that are pretty much just carbon copies of other posts. SEO experts advise writers not to take all of their sources from just one site. Instead, they should use multiple credible sources when writing their content.

A great tip is to search the primary target keyword in Google. The first ten results that appear on Page 1 are precious for research and can give in-depth insights into the topic at hand.

Improve Your Site Content With The UK’s Top SEO Agency

If you want to get ahead of your competitors, you must improve your SEO content marketing strategy. SEO tasks are never easy; you may have the dedication and willingness to learn, but nothing beats the skills of the experts – especially those who have been working in the industry for a long time.

Here at Position1SEO, our team will create content that stands out among the hundreds of web pages in your niche. We present your brand to your target audience in the best way possible. Moreover, we are experts in optimising web pages for smooth crawling and indexing.

Some of our services include:

  • Google Search Console
  • Google Local set up
  • Sitemap installation
  • Link detox
  • Positive link building
  • Directory citations
  • Etc.

If you are interested in our SEO marketing services, you can call us on 0141 404 7515 or write to us at office@position1seo.co.uk.

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Google Announces Lighthouse 8.3.0 Update https://position1seo.co.uk/blog/google-announces-lighthouse-8-3-0-update/ Wed, 15 Sep 2021 12:12:28 +0000 https://position1seo.co.uk/?p=9297 Lighthouse is the technology that powers many essential Google SEO tools like PageSpeed Insights and Chrome Dev Tools, which help improve Google SEO rankings and traffic. Recently, Google announced that they would update Lighthouse to version 8.3.0. Apart from including

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where to find free google seo tools

Lighthouse is the technology that powers many essential Google SEO tools like PageSpeed Insights and Chrome Dev Tools, which help improve Google SEO rankings and traffic. Recently, Google announced that they would update Lighthouse to version 8.3.0.

Apart from including various improvements and fix bugs, the new version will also take one step towards measuring what occurs after loading a web page. This new approach is referred to as “Project Fraggle Rock”.

Lighthouse’s new version is live on PageSpeed Insights. Google announced that they would release it in Chrome Dev tools – particularly in Chrome 94 – on 21 September 2021.

Google Lighthouse

Lighthouse is an open-source tool from Google. It tests web pages for accessibility issues and performance bottlenecks and identifies SEO opportunities. Since it is open-source, one can find Lighthouse’s underlying code in several third-party tools. Some of the tools extend Lighthouse by using various helpful data visualisations. This means that any changes to Lighthouse will also reflect in third-party tools.

One can include Lighthouse in their Chrome Dev Tools suite of tools, which exists in Chrome-based browsers. Lighthouse 8.3.0 will soon come to Chrome 94 with the same release date of 21 September 2021.

Difference Of PageSpeed Insights And Lighthouse 8.3.0

PageSpeed Insights is one of the Google SEO tools that measure web page performance, and Google Lighthouse powers it.

There is a difference between PageSpeed Insights and the Lighthouse tool, though; the former only presents web page performance metrics and strictly focuses on the said metric. Moreover, PageSpeed Insights does not display the data that Lighthouse shows, including SEO and accessibility.

So what’s new in Lighthouse 8.3.0? Google did not make any significant shifts in measuring Core Web Vitals, but version 8.3.0 gives a peek of the future enhancements, including bug fixes.

Lighthouse Fraggle Rock Project

Lighthouse 8.3.0 goes beyond just analysing a single web page, offering a way to examine user flows. The future of Lighthouse is analysing flows from when a user interacts with a web page element like a button and what happens next.

Lighthouse currently measures data, such as the time it takes for web pages to become interactive. The new approach of analysing the flow direction will measure what happens next after the web page loads. Google calls this Project Fraggle Rock, a name based on a children’s show in the 1980s that featured a lighthouse called the Fraggle Rock Lighthouse.

They officially described the Fraggle Rock project as Lighthouse scripted scenarios that allow developers and site owners to get a Lighthouse report beyond an initial page load. It provides site owners with insights into their site’s performance and best practices for complex user flows, such as add-to-cart, sign-up, time-to-tweet, and more.

GitHub’s official page describes four scenarios:

  • – Run timespan-style audits on a page during arbitrary interactions
  • – Run Lighthouse on a single page app navigation
  • – Run Lighthouse on traditional page navigation from an existing page
  • – Run snapshot-style audits on a page after users interacted with web elements, like a menu option

There are eight (tentative) phases before they include running flows to Lighthouse. Currently, the Lighthouse team is in Phase zero – the planning phase.

Phase 0 – Research And Design

  • Create an inventory of all audits cataloguing their implicit requirements (snapshot v. timespan v. load) – Complete
  • Create design document and project plan – Complete

Phases 1 to 8 are not yet complete, which means that the Lighthouse team is still at the beginning of their update, and the SEO community has yet to see any dramatic changes with the tool.

Lighthouse 8.3.0 Bug Fixes

Lighthouse 8.3.0 also includes bug fixes and improvements, some of which were suggested by developers after discovering the issues. For example, the new version fixes the bug “resource size calculation of cached images”.

A developer expressed that they wanted to disable cache because when they calculate resource size, the gatherer takes into account transferSize, which is 0 for cached images. Therefore, the gatherer ignored the images coming from cache, which is unwanted behaviour as it should not matter whether an image is cached or not when it comes to optimisation.

The developer successfully fixed the issue by turning off the cache; however, it added 10 seconds to their Lighthouse runs. They also wondered if the code mentioned above isn’t discarding cached images unintentionally.

Lighthouse SEO Category Reworded

Google has rewritten Lighthouse’s SEO category to emphasise Core Web Vitals (CWV). In doing so, they also rewrote the explicit reference to improving one’s search results rankings. Instead, the words “search engine optimisation advice” were used to sound more neutral in terms of the guarantee of getting top rankings in the search engine results pages.

The GitHub page for the change states that they toned down their SEO category description’s comprehensiveness and reminded their users about CWV.

The previous Lighthouse SEO description says that checks ensure their page is optimised to rank well in the search results. It also stated that additional factors could affect a site’s search ranking – including factors that Lighthouse does not check.

On the other hand, the new Lighthouse SEO description states that checks ensure their pages are compliant with the basic search engine optimisation advice. Like the old SEO description, the reworded version states that other factors could affect the search ranking, but this time, it mentions Core Web Vitals as an example.

The rewrite done by the Lighthouse team more accurately describes SEO as optimisation for search engines. The change also helps clear out the misunderstanding that using the Lighthouse tool will automatically lead to better rankings. But the most exciting part of the version 8.3.0 announcement is its Fraggle Rock project, with more details about it coming soon.

Work With Position1SEO Today!

Position1SEO is committed to providing you with the highest quality Google SEO services using advanced Google tools and white-hat tactics to drive your rankings forward. Our team’s methods are fully compliant with Google’s latest guidelines and policies, and we utilise the latest tools for the most efficient results.

We take a no-stone-unturned approach when working with all of our clients, which is why we always conduct an in-depth SEO audit on your website – for free – to ensure that we do not miss on anything important when working on your SEO.

If you are interested in our services, dial 0141 404 7515 or email us at office@position1seo.co.uk.

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Google Uses Original Title Tags For Ranking Purposes https://position1seo.co.uk/blog/google-uses-original-title-tags-for-ranking-purposes/ Tue, 14 Sep 2021 12:44:10 +0000 https://position1seo.co.uk/?p=9293 Website SEO agencies should continue writing creative and relevant title tags despite Google’s latest Page Title update – and for good reason. Google’s John Mueller recently told website SEO companies that they will still use the original title tag for

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how to find a website seo agency

Website SEO agencies should continue writing creative and relevant title tags despite Google’s latest Page Title update – and for good reason. Google’s John Mueller recently told website SEO companies that they will still use the original title tag for ranking purposes even when it is replaced with a rewritten title in the search results.

Mueller discussed the matter in the Google Search Central SEO hangout on 3 September 2021. A person asked him about the Page Title update, where Google rewrites web page titles using more relevant text found within the content. The person was concerned and wanted to know if Google will use the original title for ranking pages even if the search engine does not show it in the search results.

Mueller confirmed that Google does indeed use the original titles for ranking purposes. However, he also stated that SEO could evolve over time, and there could be certain changes in the future.

The new Page Title update is more dynamic and reacts to on-site changes, which means that Google’s title replacements are not yet set. If a site owner makes changes in their HTML title tags, the search engine will take the updated text into consideration and react accordingly. This just proves that Google’s algorithm system continues to learn.

Google’s Danny Sullivan also confirmed that the search engine company is making a lot of changes to its algorithms, and they plan on making more refinements. Moreover, Google is involving the SEO community to help them improve their algorithms. Mueller made a thread in the Search Console Help forums, asking website SEO agencies to share their experiences with the new update and how it affects their websites.

Mueller also asked SEOs to be as detailed as possible when posting a reply to the thread. One should include their page’s URL, the replacement title from Google, and their feedback or suggestions on that particular title. They may also upload screenshots if they want.

But for now, Google continues using the original title tags for ranking, which is why online businesses and site owners should never take the task of writing titles too lightly.

Mueller also said that they do not replace everything for a website, but the original titles are still a ranking factor. For instance, let’s say that the original title targets an important keyword, and Google makes a rewritten title that doesn’t have the keyword. Publishers can still rest easy knowing that the search engine will use the original title with the keyword for ranking the web page instead of the rewritten one.

Website SEO companies also usually ask whether they have to change their titles to the ones Google selects. Mueller addressed this misconception and said that he does not recommend site owners and publishers doing that.

Mueller admitted that the new title rewrites from Google are not superior by default. It also does not necessarily help improve rankings if people include it in their website’s code.

He also said that some Google algorithms might look at site information and change them, but at the end of the day, the publishers know what’s best for their website. They know their target audience and what they want. Therefore, Mueller says that SEOs should not blindly follow what Google’s algorithms are doing – even if the algorithms give great ideas.

Considering what original titles do for Google’s search algorithms behind the scenes, removing or changing them may hugely affect a website’s rankings.

On Twitter, Sullivan said that people should not make a lot of changes to their original titles. Moreover, they still need to focus on writing great titles because Google still uses them more than anything else. Google also announced to the community that about 80% of all web pages would retain their original title tag.

How Does Google Use Page Titles And Meta Descriptions?

One must understand how the search engine users respond to meta data because Google designs its search results based on search behaviour. Google can change the design and appearance of the search results several times a day based on the searchers’ query. Thanks to search behaviour, the search engine can determine the best information or web page to show its users.

These changes can vary, from changing the font size to the item colours (for instance, changing the green “Ad” box on Google Ads to black). The system may also change the size of the images, especially in the Featured Snippets, and many more.

As a result, SEOs should understand both their target customers’ search behaviour and how Google shows results for each search query. Therefore, online businesses and site owners should keep this in mind when optimising their title tags and meta descriptions.

Here are two important things to take into consideration when optimising title tags and meta descriptions:

  • Optimise for the search engine results pages’ appearance: One should try searching the same query that their future customers would use and review how Google displays the results. If publishers write title tags or meta descriptions that do not match how Google displays results, their competitor sites will get more clicks; one should always review how the search engine shows search results before writing their titles.
  • Optimise for search intent: Publishers should keep the user’s search intent in mind when writing title tags and meta descriptions. There are four categories of search intent: informational, commercial, transactional, and navigational.
    • Informational: Searches that aim to look for informative details about a product or service (ex., Canon 4000D review)
    • Commercial: Searches that look for the best prices (ex., budget-friendly holiday cottages)
    • Transactional: Searches with a goal of making a direct purchase (ex., book an oven cleaner)
    • Navigational: Searches that aim to go directly to a page that the user is looking for (ex., Instagram app)

Work With Position1SEO Today!

Position1SEO is the UK’s top SEO company, committed to providing you with the most affordable SEO packages while still securing a spot on Google’s Page 1.

By working with us, you can ensure that you’ll have quality title tags and meta descriptions for each of your web pages. We only use white-hat tactics and employ a no-stone-unturned approach to drive your rankings forward.

We can help you target any target key phrase relevant to your business at any competition level. You may also choose as many or as few keywords as you’d like, and we will still guarantee great rankings for your website.

For more information about our services, you can call us on 0141 404 7515 or write to us at office@position1seo.co.uk.

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How To React To Google SEO Updates https://position1seo.co.uk/blog/how-to-react-to-google-seo-updates/ Mon, 13 Sep 2021 12:29:59 +0000 https://position1seo.co.uk/?p=9288 Google SEO never stands still: the search engine is constantly tweaking and refining its search algorithm. Unnoticed by most people, Google in fact makes such changes on an almost daily basis, and the clear majority of these don’t have any

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what is google seo

Google SEO never stands still: the search engine is constantly tweaking and refining its search algorithm. Unnoticed by most people, Google in fact makes such changes on an almost daily basis, and the clear majority of these don’t have any major impact on individual websites’ search engine rankings. They’re simply part of the search engine’s quest to show ever more relevant results to its audiences. But several times a year, Google rolls out one of its core updates, and these do have the potential to affect the way your website is viewed by the search engine.

Luckily, Google is very open about any action website owners need to take, whether that’s to preserve or improve their standing in the search engine results. And with the help of a skilled and forward-looking SEO agency, you can avoid many, if not all, of the potential negative consequences of these updates. Here, we look in more depth at SEO updates by Google and what action you should take.

Why You Should Track Google Algorithm Updates

how much do google seo services costRun of the mill updates by Google to its algorithm are made behind the scenes and as noted, you may not notice any changes as a result of them. However, every now and then, something does change in SEO Google best practices. Then, with Google’s Core Updates, there can often be a major impact on site rankings and the history of search engine optimisation as a whole. They can impact on your SEO tactics and strategies. They can either hurt or help your conversions, organic search traffic, ROI, revenue, and ranking or visibility. It’s therefore well worth keeping track of what’s on the horizon in terms of Google Updates so you can be ready to implement any necessary changes before they have an adverse effect on your website.

One way to do this is to sign up to receive the latest news from Google on social media sites such as Twitter. It’s also a good idea to keep abreast of what’s happening in the world of organic SEO Google updates via respected commentators in the SEO field. This could include, for example, reading blogs on Search Engine Journal, Moz and Neil Patel’s websites. Additionally, there are also several tools that can help you monitor algorithm updates. These include SEMrush Sensor, Accuranker ‘Grump’ Rating, MozCast, Rank Ranger Rank Risk Index Tool, Algoroo and more.

We should point out that some spokespeople from Google have warned SEO experts that these tools have the potential to be inaccurate. Google keeps its cards close to its chest a lot of the time on what they’re doing and why. However, these sources can provide an early warning that a significant update might be on the way and give advance notice of the potential SEO costs of Google updates.

While it’s not absolutely necessary to track these updates, it’s crucial that you understand the changes that have occurred and adjust your strategies and tactics accordingly. And if you don’t have the time, resources or knowledge to keep abreast of what’s happening in the wider SEO world because you’re too busy running your own business, you can always make sure you’re working with an SEO agency that can do all this on your behalf. Whether you need help in understanding Google search updates or in making adjustments to your strategy, an experienced SEO company will help keep you ahead of the game.

Action If You’ve Been Adversely Affected By An Update

when to use google seoIf you’ve been dipping your toes in the world of SEO for a while now, you’ll know that it’s often been said repeatedly that there is “no fix” for websites that are negatively impacted by SEO Google algorithm updates. However, good SEO experts still continue to apply various website adjustments, not just to take care of the issues that arise from such updates, but also to discover whether there have been any positive outcomes.

How to recover from a negative impact

Websites that are negatively hit by a Google algorithm update are likely to experience a decrease in organic traffic. The good news is that it’s not impossible to recover from this. The important thing is to pinpoint as many potential problems within a website as possible and get to work on fixing them. However, like implementing SEO generally, it will take time to see the results of any changes you make and to attain a Google website ranking improvement, so the key advice here is to be patient.

One common denominator among negatively affected websites

There is typically no single factor that causes websites to experience negative effects and a drop in your SEO position on Google following a broad core algorithm update. But the most common areas to look at if you have suffered a significant drop in your rankings are having low-quality content, providing a poor user experience, and having a bad reputation among your target audiences.

It’s worth noting that these are all areas that you should be continually working on in any case, so you might not even have to do anything different. Just keep on aiming to boost your website ranking in Google by crafting engaging, informative content that’s fully optimised. Work on the functionality of your website so pages load quickly, appear as visually appealing on mobile devices as they do on desktops and provide a logical path your visitors can follow from initial landing pages to calls to action and, for example, placing an order or signing up to receive more information. Deal appropriately with technical SEO aspects such as crafting accurate and engaging SEO Google description tags to ensure the search engine can crawl and index your site appropriately. And pay attention to attracting high-quality authoritative backlinks to raise your own website’s profile and reputation.

Addressing the negative effects

Because there’s no real quick fix for any negative effects from an SEO Google Console core update, it’s advisable for SEO companies and webmasters alike to use Google as their prime source of information in order to understand their situation properly. As far as Google algorithm updates are concerned, the search engine has always said that websites suffering from poor results are likely only to see the evidence of their recovery once the next core update has been rolled out. So if you’ve implemented major improvements to your website, bear this in mind. Again, make sure you’re working with reliable providers of SEO services if you want to see changes in how your website performs and ranks on search engine results pages.

Example: The Effects Of Google Algorithm Updates On Pirate Websites

Key algorithm updates that Google launched in 2020 were reported to reduce traffic to pirate websites. Analysis by SEO experts on Google’s first two core algorithm updates, launched on 13 January and on 4 May 2020, concluded that pirate websites lost almost a third of their search traffic between December 2019 and November 2020 compared to the previous years’ figures.

SEO professionals confirmed their research data by speaking to one of the biggest torrent websites about the significant drop of search traffic among pirate sites. Without comparing or sharing their findings, the torrent website reported that its own Google search traffic had a 35 per cent decline over the past year, which confirms it likely that all pirate websites would have seen the same effect in their own SEO Console Google results.

However, it’s likely that the global pandemic was also a major contributor to the decline in search traffic to pirate sites. Figures were already following a downward trend from January 2020 onwards, worsening significantly in May and the months following. One explanation for this could be that, compared to previous years, 2020 saw much less content being posted online, which also reduced the volume of content that websites could pirate. For instance, only a limited number of blockbuster movies were released for download, and in the music industry, many artists had to put their projects on hold due to lockdown restrictions on movement. What’s more, most of the trending TV series during this time were aired on streaming websites.

So it’s likely that the drop in volumes of organic traffic to pirate websites was not just due to algorithm updates from Google, but also because of decreased interest from users. Although there was a huge possibility that Google’s core algorithms had a major effect on pirate websites, it still makes sense that they would lose search traffic due to external factors that may have affected their SEO.

Take Action To Enhance Your Website Ranking In Google

Action to improve your website’s SEO should never just be reactive, with changes implemented only when your SEO strategies are proven to be lacking. Instead, SEO should be handled proactively and on an ongoing basis. Here at Position1SEO, we make sure our techniques and methods are up-to-date not only with Google’s algorithm system updates, but also with current best practice throughout for both organic and paid SEO Google. We use our extensive knowledge of SEO and the industry generally to guide you towards the best marketing strategies for your website.

By enhancing your SEO, you can boost your brand visibility and reputation, reach out to larger audiences and convert more and more of your website visitors into paying customers. If you’d like to know more about how we work, email us at office@position1seo.co.uk and get a free SEO audit of your website! You can also speak with one of our talented team by calling 0141 404 7515.

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Google Finishes Launching Page Experience Update https://position1seo.co.uk/blog/google-finishes-launching-page-experience-update/ Fri, 10 Sep 2021 09:44:05 +0000 https://position1seo.co.uk/?p=9285 Getting great Google SEO rankings in the search results can be a complex task, but it is perfectly doable. By complying with the Page Experience Update, Google SEO companies can ensure that they’ll get better rankings in the search engine

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how to find reliable google seo ranking services

Getting great Google SEO rankings in the search results can be a complex task, but it is perfectly doable. By complying with the Page Experience Update, Google SEO companies can ensure that they’ll get better rankings in the search engine results pages. Just this month, Google publicly announced that they have finished rolling out their Page Experience Update.

There was a muted response from the SEO community when Google made the announcement, which is quite odd since it is a big update, and site owners will have to pay more attention to it if they want to rank better.

Google Page Experience Ranking Signals

Google’s Page Experience ranking factors consist of four categories: Core Web Vitals (CWV), no intrusive interstitials, HTTPS, and mobile-friendly.

CWV has undergone several updates this year, and these changes help make the metrics fairer and more accurate. Those individual metrics comprising the CWV also received several updates, resulting in better website scores for many sites.

Google’s John Mueller recently clarified the seeming ban on intrusive interstitials. He said that online businesses and publishers should avoid using interstitials that block users from viewing the content when they first arrive on the site after clicking a result in search results. Such interstitials are objectionable and cause a poor user experience.

On 16 June 2021, Google Search Central made the announcement on their Twitter account, telling the community that they were slowly launching their Page Experience update. They added that Top Stories would start using the new signal shortly after. It also indicated that they would complete the update by the end of August 2021.

Just last week, Google replied to the old Twitter post, saying that page experience rollout is complete now. There were only a few responses and quote retweets compared to their first announcement. Some of the comments expressed a collective shrug from the worldwide SEO community.

Importance Of The Page Experience Update

It is true that relevance plays an essential role when it comes to boosting Google SEO rankings. Still, page experience factors are also very important.

Some site owners think that the Page Experience factors only serve as a slight push for them to improve their SEO, but the Page Experience ranking factors are real ranking factors, contrary to what they believe.

The Google Search Central page stated that if there are many pages that are similar in relevance, then Page Experience will be a more important factor in search visibility.

Some people also assumed that the CWV metric is a small and inconsequential factor. It could be due to the lack of impact from mobile-friendliness and HTTPS Page Experience factors. However, this is not the case if one tries to see the entire picture, considering all the ranking factors as a whole, in particular with the CWV.

In early August, Mueller posted on a Reddit thread, reassuring the SEO community that CWV is a significant ranking factor.

The Reddit post discussed CWV as relatively inconsequential, but Mueller said otherwise. He affirmed the truth that it does not replace relevance, but it is more than just a tie-breaker. He also said that it could be either easy or difficult to notice, depending on the website they are working on. He added that it’s part of an SEO’s role to look at all the possible optimisations and determine the factors that they should work on more.

Google keeps on releasing ranking factors that may be hard to grasp. For instance, everyone in the SEO community knows that links are important ranking signals, but not many can confidently separate the helpful links that boost rankings from the useless ones.

On the other hand, Page Experience ranking factors are different. Google has always been open and transparent when providing information about these ranking signals and even give helpful tips to improve scores.

Google has done a great job documenting their Page Experience ranking factors. Since Google SEO companies can find a lot of credible information about these ranking signals online, it makes sense to use these resources to improve Page Experience signals and get the top spot in the search results.

A Short History On Ranking Factors

In the early 2000s, Google used ranking factors tied to keywords to get a web page’s context. Some of the factors that helped the search engine rank sites are anchor text, keywords in headings and titles, number of links, and many more.

Many site owners acquired thousands of reciprocal links and did the necessary on-page SEO to rank at the top. However, all of this was before advanced machine learning, Natural Language Processing, and AI technologies existed.

With the new CWV factor, it is not surprising that many people doubt this new ranking signal. Some SEOs think it’s because Google downplays the true power of CWV as a ranking factor, with Mueller saying how relevance is a more important signal. But last month, Mueller made it clear to the SEO community that they should not take CWV lightly. He reminded SEOs that CWV is more than just a ranking signal because it affects a website’s usability after it ranks.

For instance, if a website gets more traffic because of other SEO efforts but their conversion rate is low, that traffic is not as useful compared to when it actually boosts the conversion rate. Usually, speed and user experience affect conversion rate, and CWV helps SEOs recognise and quantify common user annoyances.

It only means that CWV – which measures speed and user experience – and Page Experience are two important factors for helping a site achieve its fullest potential. Mueller mentioned conversion rates, but page speed can make ad impressions better as there will be a decrease in bounce rates when a site has a quality page experience.

Work With The Most Reliable SEO Agency In The UK Today!

Position1SEO can provide you with effective and reliable white-hat SEO services that carefully consider Google’s policies and algorithms to ensure a spot on Google Page 1.

Before we proceed with our SEO tasks, we will conduct an in-depth SEO audit on your website to identify any and all issues that are holding back your rankings. We take a no-stone-unturned approach and see to it that every area of your site is managed and taken care of.

Some of the typical work we do are as follows:

  • Google Search Console
  • Website load speed
  • Website performance
  • Website accessibility
  • Positive link building
  • Link detox
  • Etc.

If you are interested in working with us, you can call us on 0141 404 7515 or write to us at office@position1seo.co.uk.

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Mueller: Number Of Web Pages May Decline In Search Console Reports https://position1seo.co.uk/blog/mueller-number-of-web-pages-may-decline-in-search-console-reports/ Thu, 09 Sep 2021 10:04:44 +0000 https://position1seo.co.uk/?p=9281 Google Search Console is crucial for SEO analytics reporting and helps monitor, maintain, and troubleshoot a website’s performance in search results. A site owner who uses the tool for their SEO analytics recently asked Google’s John Mueller about pages that

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how to conduct seo analytics reporting using search console

Google Search Console is crucial for SEO analytics reporting and helps monitor, maintain, and troubleshoot a website’s performance in search results. A site owner who uses the tool for their SEO analytics recently asked Google’s John Mueller about pages that disappear from their Search Console reports.

In response, Mueller explained how a thousand pages could drop from various Search Console reports. He also gave insights on what online businesses and publishers should focus on when evaluating such reports.

The person who asked the question noticed a slow decline in mobile-friendly pages in their Search Console’s mobile usability report. They looked at another type of report – the Core Web Vitals report – and they also observed a decline in their pages. They also saw how other enhancements like review snippets and other factors worsened.

All these changes happened within a month, and there was a decline of about a thousand pages. The person asked Mueller if there is a potential crawling issue as the report did not notify them of any errors; the pages simply keep dropping out of those reports.

Mueller answered the person’s questions by first explaining how the Search Console generates the reports. Then, he explained the reason for the huge decline in the number of pages.

He said that Google looks at a sample of the URLs from a site to gather data. Having fewer URLs in the reports does not necessarily mean that the other links are problematic or bad; Google just chose not to check them.

The same goes for aggregate reports, such as the Core Web Vitals, the Structured Data report, the AMP report, and the mobile-friendliness report. For these reports, Google only looks at a sample, which can change over time.

Therefore, Google may look at 200 links from a website now, and next month or so, they will check about 100 URLs from the same website. It does not mean that the difference is bad; Google just looked at a smaller sample of URLs from the site.

Mueller next gave insights on what to do with such reports. He said that it is best to focus on what the tool is reporting instead of worrying about the number of pages on the reports.

One should shift their focus to the relationship between the good and bad pages in the reports. For instance, if Google Search Console reports that all the pages do not have any issues, then all the URLs from the website are okay. There is nothing to worry about.

However, if there is a proportion of error that rises over time, it is an indicator that there is a problem that the site owner should solve. Mueller also reminded them that there is no need for site owners to pay too much attention to the absolute number of links that Google shows in their Search Console reports.

Mueller just gave an interesting answer that may reassure many site owners and publishers as they conduct their SEO analytics reporting using the Search Console tool. The SEO community should remember that the data some Search Console reports show are just samples and not a complete accounting of every web page. What’s more important is to focus on reported negatives from the tool and fix them.

Google Search Console

Google offers the Search Console tool to troubleshoot websites, monitor SEO analytics, and maintain rankings in search results. It does not require SEOs to sign up for Google to include their web pages in the search results, but the tool can help them understand how the search engine views their websites.

Here are some of the tools and reports that Search Console offers for the following actions:

  • Troubleshoot issues for mobile usability, AMP, and other search features.
  • Show the sites that link to the website.
  • Notifies the SEO if Google encounters spam, indexing issues, and other problems on the site.
  • Allows SEOs to view important traffic data. It shows the search queries that users type in to find the website and how often they click through for those queries. It also indicates to SEOs how often the site appears in search results.
  • It helps fix indexing issues and allows SEOs to request re-indexing for updated and newly-written content.
  • Confirms that Google can find and crawl web pages.

Various Reports In Google Search Console

Here are some helpful reports that online businesses and site owners can use to improve their SEO, especially in their client campaigns.

  • Top Queries report – This helps show the specific keywords that drive the most organic traffic to the web pages. It allows SEOs to observe improvements in average keyword positions and monitor the increase in total keyword rankings. It also focuses on improved click-through rates for optimised title tags and meta descriptions.
  • Backlinks report – This is the best report for SEOs who want to focus on off-site SEO strategies, such as digital PR and link building. The report shows the backlink progress, allowing SEOs to see their clients internal and external links and top linking websites.
  • Core Web Vitals report –This report is best for SEOs who offers technical SEO and web development services. It helps show clients the site progress in terms of its search engine-friendliness by showing daily page experience metrics and whether pages had errors or not.
  • Index Coverage report – This report is helpful for SEOs that accommodate enterprise brands or clients with large websites, especially those with over 500 landing pages. The report can show how technical improvements result in maximised crawl budget. It also shows the index-state of all the links in a web property.

Work With Position1SEO Today!

Position1SEO is ready to help improve your SEO every step of the way, from your first free SEO audit to the process of driving your rankings up and maintaining them in the months to come afterwards.

Our clients are entitled to a free in-depth analysis, which covers a Google Search Console overview report, a Google Local review, backlink reports, social media reports, and more.

After analysing your website’s current condition, we will schedule a free phone consultation to discuss your requirements in more detail. In this stage, you can choose any target key phrase at any competition level and select the SEO tasks you want us to do. Some of the usual work we do involves managing your Google Search Console, positive link building, link detox, installing sitemaps, and more.

With many years of experience in the SEO industry under our belts, we can provide you with high-class SEO services that suit your budget. For more information about our services, email us at office@position1seo.co.uk or call us on 0141 404 7515.

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Google Includes Presearch On Android Choice Screen https://position1seo.co.uk/blog/google-includes-presearch-on-android-choice-screen/ Wed, 08 Sep 2021 07:28:28 +0000 https://position1seo.co.uk/?p=9242 Most users today search engine queries on their mobile phones. As a result, businesses and site owners strive to boost their mobile SEO Google rankings by improving their mobile SEO and user experience. But aside from Google, more search engines

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how to improve mobile seo google rankings

Most users today search engine queries on their mobile phones. As a result, businesses and site owners strive to boost their mobile SEO Google rankings by improving their mobile SEO and user experience. But aside from Google, more search engines are becoming accessible to mobile users nowadays, including the new search engine Presearch.

Google will add a new private, decentralised search engine called Presearch as a default option on all factory-reset and brand-new Android devices in Europe and the UK.

Almost 70 per cent of smartphone owners use Android devices, so the Presearch search engine could potentially grow its user base.

Currently, Presearch has 2.2 million registered users who make an average of 1.3 million search queries every day. Though the numbers are far from Google’s statistics, the new search engine is on par with the privacy-focused search engine DuckDuckGo. With 1.3 million search queries every day, Presearch is considered to be nearly at the same level as DuckDuckGo’s search volume in 2012. Moreover, Presearch has achieved this percentage of search queries after only three years of operating in the industry.

Presearch began its work in the industry in 2017, and its current search volume is impressive considering the niches it targets. Ever since January 2021, the search engine has grown its search volume by 300 per cent.

In today’s market for privacy-focused search engines, DuckDuckGo currently has an average of 94 million searches every day. People are gaining interest, which has lead to the search engine’s major growth year after year. For instance, DuckDuckGo had an average of 65 million searches per day just last year.

There is no guarantee that Presearch will be as successful as DuckDuckGo, but it is worth watching out for this search engine’s growth.

An Increase In Default Search Options

Earlier this year, Google publicly stated that they would include more default search options on Android’s choice screen to appease the European Commission.

Google receives more criticism in the UK and Europe than in North America. In 2018, the Europe Commission fined Google over 4 billion euros with the allegation that the search engine was exploiting Android to gain an unfair advantage over the search market.

At first, Google required search engines to pay before they include them in the default options. Later on, they removed that requirement. Because of these changes, Android devices will show the five most popular eligible search engines in each European Union country in random order at the top of the screen.

Seven more search engines will appear below the top five, meaning the screen may show Presearch differently on the choice page, depending on the user’s location. Regardless of the mobile device they use or where they live, anyone can use Presearch – whether it’s on their smartphones or desktops or via the App Store or Google Play.

Statement From Presearch

Presearch founder Colin Pape stated that Android runs on four-fifths of the globe’s smartphones, including hundreds of millions in Europe. The company sees it as a huge opportunity to drive mass adoption and take decentralised services and blockchain mainstream.

Hundreds of millions of users are just one click away from their Search Choice screen; they can easily have a private, decentralised search experience, and projects within the crypto space can significantly benefit from this new search engine.

A Short History Of Google And The EU

This year, Google decided to reject their auction system that forces search engines to bid for the right to be displayed as a default search engine option on Android.

Europe sued Google with a fine of 4 billion euros alongside an antitrust enforcement action in 2018. Soon after, the search engine surrendered to the pressure and allowed people in Europe to choose core apps and services on Android by default instead of forcing them to use Google products at first.

In the past, the Android presented users in the region with a choice screen while they set up their device or after performing a factory reset. Users will usually see three search engines eligible for their default choice; however, these three providers shown beside Google Search were chosen through a sealed bidding process.

Many rival search engines thought that the pay-to-play method was unfair. After competitors have flagged their misgivings about Google’s approach, the European Commission had no choice but to step in. The EC discussed matters with Google about improving the choice screens to address concerns.

Google’s head of competition for the Middle East, Africa, and Europe, Oliver Bethell, publicly announced to the people that they would make the final changes to the choice screen. They would also allow eligible search providers to participate in the default search option on Android devices. Moreover, they commit to increasing the number of search providers on Android’s search screen.

According to what they have planned, the new choice screen will show twelve search engine options. By clicking on a search engine option, it will automatically become the default for searches on the home screen and will replace Chrome (if they use this browser). Android devices will also automatically install the search engine app.

Here are a few things that determine a search engine’s eligibility for the Android’s choice screen:

  • Only general search engines can be displayed on Android’s choice screen
  • The search engine should have its search app free on Play store
  • Vertical search engines or subject-specific/specialist ones will not be included
  • Search engines that syndicate advertisements and search results will not be included

Work With Position1SEO

Position1SEO has a team of experts who can help you boost your mobile SEO Google rankings and drive more traffic to your site by using white hat tactics and taking a no-stone-unturned approach.

Below are some of the typical areas of work that our mobile SEO team handles:

  • Accelerated mobile pages
  • Website accessibility
  • Website load speed
  • Website performance
  • Google Search Console
  • Sitemap installation
  • Directory citations
  • Etc.

We are also experts in ensuring that your website looks good and provides a great user experience when people visit your site on their mobile phones.

If you are interested in our services, you can call us on 0141 404 7515 or write to us at office@position1seo.co.uk.

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